Service agreements (maintenance contracts) are the best business model in HVAC contracting. They create predictable recurring revenue - money that comes in whether you get emergency calls or not. A technician with 200 maintenance agreement customers has 200 guaranteed service calls per year before making a single marketing call.
200 customers ? $180/year = $36,000 in guaranteed annual revenue. Those 200 customers also call you first for repairs, replacements, and referrals. A technician who converts 30% of service call customers to maintenance agreements in year 1 creates a business that continues growing automatically.
Typical annual agreement for one system (heating + cooling):
| Plan Type | What's Included | Typical Price |
|---|---|---|
| Basic | Two tune-ups per year (spring + fall) | $120-$160/system/year |
| Standard | Two tune-ups + filters + priority service | $160-$220/system/year |
| Premium | Two tune-ups + filters + priority + repair discount (10-15%) | $220-$320/system/year |
The easiest time to sell a maintenance agreement is at the end of a service call when the customer has just seen you work and trusts you. The conversation:
"Mr. Jones, your system is working great now. I noticed your capacitor is starting to get weak - within normal range but worth watching. Our maintenance plan would catch issues like this before they become emergency calls. It's $189/year and includes both your spring and fall tune-ups plus a discount on any repairs. Want me to get you set up today?"
Key selling points: